“Huertas and Ortega’s advice — especially their emphasis on equality, continuous skilling and lifelong learning — truly resonates. Their insightful work on the role that the ‘silver generation’ can and should play, in both business and society, provides a clear path forward to preserve the tremendous knowledge and experience of an entire generation.”.

Julie Sweet, Chief Executive Officer, Accenture

“A sharp analysis that presents an overwhelming view of our aging demography and its impact, calling us to reflect on the value of longevity and the challenge it poses: to assume it as a hopeful source of growth, progress, well-being and creativity backed by experience. Our greatest opportunity will be to capitalize on this extraordinary – and little known – potential. Ultimately, we are all heading there –and must be prepared. Necessary reading about the future of our society — and what is at stake.”

Martin Jetter, Senior Vice President and Chairman, IBM Europe

“The silver revolution is a rejuvenating and bold look at one of the most decisive challenges of our time: our own longevity. As the authors state, longevity is going to change the world as we know it. As they passionately and thoroughly prove, it is time to build the positive mindset and the innovative solutions that our society needs to ensure that we not only live longer, but better, fuller and more meaningful lives.”

Juan Antonio Zufiría Zatarain., Senior Vice President, Global Technology Services, IBM

“A commendable work that brings together a rigorous analysis of the current reality (a rise in longevity and the loss of immensely valuable human capital) and creative solutions to make the most of what is in fact a great opportunity.”

Valentín Fuster., MD, PhD, Physician-in-Chief of Mount Sinai Medical Center, General Manager of the Spanish National Center for Cardiovascular Research

“This book realistically examines the opportunities presented by the aging of society and the impact the silver generation will have on our economy. The human factor, training and experience are all assets that matter more than mere age. Education and continuous learning will be essential elements in the working life of anyone who wants to be productive and efficient in an era of constant change.”

José María Álvarez-Pallete., CEO of Telefónica